Whois Privacy Protection, occasionally also called Privacy or Whois Privacy Protection, is a service that hides the real contact details of domain owners on WHOIS lookup websites. Without such protection, the name, postal address and email of any domain name owner will be freely accessible. Giving fake information during the registration process or changing the genuine info subsequently will simply not work, as doing such a thing may result in the domain registrant losing his/her ownership of the domain name. The policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS info must be correct and accurate all the time. The Whois Privacy Protection service was introduced by registrars as an answer to the rising concerns about potential identity fraud. If the protection service is activated, the domain registrar’s contact details will show up instead of the domain registrant’s upon a WHOIS lookup. Most domains support the Whois Privacy Protection service, even though there are some country-code ones that do not.